Chapter 8
THE GADFLY
John C. Dvorak
THE SCRIBE (John Markoff): John C. Dvorak is definitely an industry gadfly, but he's worked at being one. Everything with John is incredibly calculated. If you talk to John much you'll realize that he thinks about things like cross-marketing himself. What an absolutely bizarre concept. But he's really the funniest person in the personal computer industry, he's one of the most irreverent, and he doesn't tolerate all the bullshit that goes down, which is my favorite quality about him. He doesn't buy into this vision shit and he's a useful antidote to the mass delirium that goes on around technology.
John C. Dvorak is a columnist for PC Magazine, PC/Computing, and Boardwatch; the host of Real Computing, a radio program broadcast on one hundred public stations; and the software reviewer for C-Net Central, a nationwide cable TV show.