Digerati - Chapter 8


Chapter 8


John C. Dvorak  

THE SCRIBE (John Markoff): John C. Dvorak is definitely an industry gadfly, but he's worked at being one. Everything with John is incredibly calculated. If you talk to John much you'll realize that he thinks about things like cross-marketing himself. What an absolutely bizarre concept. But he's really the funniest person in the personal computer industry, he's one of the most irreverent, and he doesn't tolerate all the bullshit that goes down, which is my favorite quality about him. He doesn't buy into this vision shit and he's a useful antidote to the mass delirium that goes on around technology.

John C. Dvorak is a columnist for PC Magazine, PC/Computing, and Boardwatch; the host of Real Computing, a radio program broadcast on one hundred public stations; and the software reviewer for C-Net Central, a nationwide cable TV show.

Digerati - Chapter 7


Chapter 7


Steve Case

THE COMPETITOR (Scott McNealy): AOL has the big challenge we all have: it's right in the middle of the vortex of the change. One of the things it has been able to do is adapt and deal with the new and different competitive threats and regulatory environments and technology changes driving the business. This is one business where you want to spend very little time in internal strategizing and a ton of time with your head outside the window, or on an airplane, flying around, trying to figure out what's really going on. Technology in AOL's space is moving way faster than it does in the hardware space or the operating system space or the product space. Steve Case has done a good job of keeping his head in an environment that is swirling like crazy.

Steve Case is the founder and CEO of America Online.

Digerati - Chapter 6


Chapter 6


Denise Caruso  

THE PATTERN-RECOGNIZER (Esther Dyson): Denise is one of the most clear-minded people I know, both in understanding industry dynamics and in understanding people's motivations. But she can be critical of people who aren't as noble-minded as she is.

Denise Caruso runs Spotlight, an annual conference for interactive media industry executives. Her column, "Digital Commerce," appears in The New York Times.

Digerati - Chapter 5


Chapter 5


Doug Carlston

THE IDEALIST (Denise Caruso): Doug Carlston does good things, and does them well, and people like them. He doesn't have to be a jerk about it‹it's kind of amazing. He's like that Rodin sculpture. You can feel him thinking.

Doug Carlston cofounded Brøderbund Software after starting a career as an attorney. Today he is its chairman and CEO. 

Digerati - Chapter 4


Chapter 4


David Bunnell

THE SCRIBE (John Markoff): David was present at the creation of the personal computer industry, and he had this wonderful insight. He essentially helped create the personal computer magazine industry.

David Bunnell is founder of PC Magazine, PC World, MacWorld, Personal Computing, and New Media, and is president and CEO of Content.Com, Inc., a digital publishing company.

Digerati - Chapter 3


Chapter 3


Stewart Brand

THE CITIZEN (Howard Rheingold): What's unrecognized about Stewart is that he's a designer. He designed The Well to be something that wouldn't require his running it. He designed the Whole Earth Review and the Whole Earth Catalog to be self-sustaining communities. We need more mavericks like him. The world has become too much of an intellectual monoculture of people who belong to corporations and who don't question the established way of doing things.

Stewart Brand is founder of the Whole Earth Catalog, cofounder of The Well, cofounder of Global Business Network, and author of The Media Lab: Inventing the Future at MIT (1987) and How Buildings Learn (1994).

Digerati - Chapter 2


Chapter 2


John Perry Barlow

THE SAINT (Kevin Kelly): John Perry Barlow is resident senator of cyberspace, and he's probably the first politician to play cyberspace. He basically holds an unelected office: he is in many ways the spokesperson representing the Internet to the outside world, and not to everybody's liking. Barlow is a humanist and in part a mystic, but he is also very technically savvy and eloquent. He has a long career ahead of him as the senator from cyberspace.

John Perry Barlow is cofounder of the Electronic Frontier Foundation, a former lyricist for the Grateful Dead, and a former Wyoming cattle rancher.

Digerati - Chapter 1


Chapter 1


Stewart Alsop

THE ORACLE (Paul Saffo): Stewart Alsop has played a number of different roles in this business. Despite his considerable expertise, he works very hard to keep the perspective of the reasonable businessperson asking what exactly does this mean for me. It is very much in the intellectual tradition of his family to speak and write articulately about things in a way that makes sense to ordinary people.

Stewart Alsop is a partner in New Enterprise Associates, a venture capital firm, and a contributing editor to InfoWorld, of which he is the former editor-in-chief. He is executive producer of Agenda, an annual conference for executives of the computer industry.

Digerati - Prologue




"Love Intermedia Kinetic Environments." John Brockman speaking ­ partly kidding, but conveying the notion that Intermedia Kinetic Environments are In in the places where the action is ­ an Experience, an Event, an Environment, a humming electric world." 

 The New York Times


Subscribe to RSS - Conversations