JEFF BEZOS has always been interested in anything that can be revolutionized by computers. Intrigued by the amazing growth in use of the Internet, Jeff created a business model that leveraged the Internet's unique ability to deliver huge amounts of information rapidly and efficiently. In 1994 he founded Amazon.com, Inc., now the leading online retailer that offers services which traditional retailers cannot: lower prices, authoritative selection, and a wealth of product information. Before heading West to start Amazon.com, Jeff worked at the intersection of computer science and finance, helping build one of the most technically sophisticated quantitative hedge funds on Wall Street for D. E. Shaw & Co. He also led the development of computer systems that helped manage more than $250 Billion in assets for Bankers Trust Company.
In 2000, Bezos founded the privately-funded aerospace company, Blue Origin, LLC, with the goal of enabling private, affordable human access to space.