...This makes the website clear, direct, and without arrogant elitism. The ideas linking to knowledge are not there to be popularized but to be explored. Members are admitted by invitation and include scientists Richard Dawkins and Craig Venter, composer Brian Eno, Google co-founder Sergey Brin and author Ian McEwen. Brockman: "all members are distinguished by the fact that they generate new ideas. They are not people who are only discussing new things".