To arrive at the edge of the world's knowledge, seek out the most complex and sophisticated minds, put them in a room together, and have them ask each other the questions they are asking themselves.
https://www.edge.org/book/alchemy-the-dark-art-and-curious-science-of-creating-magic-in-brands-business-and-life Printed On Thu August 22nd 2019
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life