The way nature is—the nature of flowers, the nature of birdsong and bird plumages—implies that subjective experiences are fundamentally important in biology. That the world looks the way it does and is the way it is because of their vital importance as sources of selection in organic diversity, and as a result we need to structure evolutionary biology to recognize the aesthetic, recognize the subjective experience. 

RICHARD PRUM is an evolutionary ornithologist at Yale University, where he is the Curator of Ornithology and Head Curator of Vertebrate Zoology in the Yale Peabody Museum of Natural History. Richard Prum's Edge Bio Page [2]