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Things to Hang on Your Mental Mug Tree

I don't think there's any huge amount of intelligence required to look at the world through different lenses. The difficulty lies in that you have to abandon four or five assumptions about the world simultaneously. That's what probably makes it difficult.

RORY SUTHERLAND is Executive Creative Director and Vice-Chairman, OgilvyOne London; Vice-Chairman, Ogilvy & Mather UK; Columnist, The Spectator. Rory Sutherland's Edge Bio page

Things to Hang on Your Mental Mug Tree [1]

I don't think there's any huge amount of intelligence required to look at the world through different lenses. The difficulty lies in that you have to abandon four or five assumptions about the world simultaneously. That's what probably makes it difficult.

RORY SUTHERLAND is Executive Creative Director and Vice-Chairman, OgilvyOne London; Vice-Chairman, Ogilvy & Mather UK; Columnist, The Spectator. Rory Sutherland's Edge Bio page [2]

Links:
[1] https://www.edge.org/video/things-to-hang-on-your-mental-mug-tree
[2] https://www.edge.org/memberbio/rory_sutherland