That is basically what interests me—the double question of understanding our own biases, but also understanding the potential of using this indirect information and these indirect cues of quality of reputation in order to navigate this enormous amount of knowledge. What is interesting about Internet, and especially about the Web, is that Internet is not only an enormous reservoir of information, it is a reputational device. It means that it accumulates tons of evaluations of other people, so the information you get is pre-evaluated. This makes you go much faster. This is an evolutionary heuristic that we have, probably since the birth of the human mind.                                             

Follow the people who know how to treat information. Don't go yourself for the solution. Follow those who have the solution. This is a super strong drive—to learn faster. Children know very well this drive. And of course it can bring you to conformism and have very negative side effects, but also can make you know faster. We know faster, not because there is a lot of information around, but because the information that is around is evaluated, it has a reputational label on it. 

GLORIA ORIGGI is a researcher at the Centre Nationale de la Recherche Scientifique in Paris and a journalist. She is a best-selling novelist in the Italian language, a respected philosopher in French, a cognitive scientist in English, and the person you want to sit next to at a dinner party. Her latest book, La Reputation, was recently published in France. Gloria Origgi's Edge Bio Page [2]