Chances are, you're scared of all the wrong things. This is because you likely suck at dealing with probability. But some people are pretty good at it. A bunch of scientists and mathematicians figured, for example, that a book titled This Will Make You Smarter is likely to attract more buyers than one with the more accurate title of ''A collection of short essays on useful old and new scientific concepts written by world leaders in their fields''. ...

 

This Will Make You Smarte [4]r, edited by John Brockman, Black Swan.