Heisenberg has one, and so do Boyle and Maxwell: A scientific principle, law or rule with their moniker attached.... It isn't every day that a researcher discovers the uncertainty principle, an ideal gas law, or the mathematical structure of electromagnetism. And ours is the era of real-estate moguls, phone companies and others slapping their name on every building, stadium and arena in sight.... So, John Brockman, a New York literary agent, writer and impresario of the online salon Edge, figures it is time for more scientists to get in on the whole naming thing.... As a New Year's exercise, he asked scores of leading thinkers in the natural and social sciences for "some bit of wisdom, some rule of nature, some law-like pattern, either grand or small, that you've noticed in the universe that might as well be named after you."...The responses, to be posted soon on Mr. Brockman's Web site www.edge.org [5], range from the whimsical to the somber, from cosmology to neuroscience...You can find other proposed laws of nature on the Edge Web site. Who knows? Maybe one or more might eventually join Heisenberg in the nomenclature pantheon.