To Lanier, the 'wisdom of crowds' delivers a reflection of the lowest common denominator.

By Steven Levy

Jaron Lanier is a man of many talents—virtual-reality pioneer, New Age composer, visual artist and artificial-intelligence scientist. Now Lanier has taken on another role: dyspeptic critic of the surging trend of digital collectivism, an ethic that celebrates and exploits the ability of the Web to aggregate the preferences and behaviors of millions of people. In a recent essay posted on the Web site Edge.org, Lanier disparages the recent spate of efforts that rely on conscious collaboration (like the anyone-can-participate online reference work Wikipedia) or passive polling (the so-called meta sites like Digg, which draw on user response to rank news articles and blog postings). To Lanier, these represent an alarming decision—rejecting individual expression and creativity to become part of a faceless mob. To emphasize the enormity of this movement, Lanier titled his essay with a fearsome moniker: "Digital Maoism." ...

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