To the annual question of The World Question Center some time ago to the community of intellectuals of Edge.org (online version of Reality Club): "What scientific concept would improve the cognitive toolbox of all?" Writer and thinker Evgeny Morozov answered that "a constant awareness of the Einstellung Effect would be a useful addition."

Morozov recalled that the Einstellung Effect refers to the mental state that predisposes us to solve a new problem by relying on methods that have been effective in the past instead of seeking an optimal solution for that particular problem, sometimes punishing our performance or affecting the result. It is true that we almost always end up solving the problem, but in the process we may have missed the opportunity to do it in a more effective, faster, more efficient way.