Everything answers to the rule of law. Nature. Science. Society. All of it obeys a set of codes...It's the thinker's challenge to put words to these unwritten rules. Do so, and he or she may go down in history. Like a Newton or, more recently, a Gordon Moore, who in 1965 coined the most cited theory of the technological age, an observation on how computers grow exponentially cheaper and more powerful... Recently, John Brockman went looking for more laws.