WALLACH: It reminds me of—we talked about this when we went to a concert a few months ago—this guy John Brockman, who's the agent to all the top scientists in the world. One of the things he said was when he was in the '60s hanging out with Andy Warhol, and all of these top physicists, and people who now seem amazing in retrospect, he made a decision that he was going to treat those people like they were important. He and his friends were somehow "required" to become the people from their moment. He thought, "I'm going to start thinking of my friend who's a writer as Hemingway."