MARK PESCE is an expert in social media, best known for his work blending VR with the Web to create VRML, the distant ancestor of Second Life. Pesce is an author, teacher, inventor, and well-known media personality in Australia. For the last four years has practiced "digital ethnology," studying the behavioral, cultural and political changes wrought by the new technologies of sharing and communication.
The author of five books and numerous articles, Pesce is widely respected as a technologist, futurist, philosopher and communicator who can translate abstract concepts into concrete explanations. Mainstream publications such as Forbes ASAP, TIME Digital, Wired and The New York Times have profiled him and his views on the interactive era. A dwell-respected journalist, Pesce has written for Wired, Salon, PC Magazine, and The Age. For the last three seasons, Pesce has been a panelist on the hit ABC show "The New Inventors".
Pesce currently holds an appointment as an Honorary Associate in the Digital Cultures programme at the University of Sydney, and in 2006 founded FutureSt, a Sydney media and technology consultancy which works with clients such as Telstra, Lonely Planet and SanDisk.