at Project Implicit tested political preferences in the 2000
and 2004 elections, and we do so again this year.
Presidential tests are based on an assumption central to our
research: We may not know our implicit, less conscious preferences.
So, take the test to see how its result matches up to your consciously
expressed choice of candidate.
political preference test is interesting because a voting decision
is made quite deliberately. The candidate you explicitly endorse
is likely to be the candidate you will vote for — even
if the IAT should predict a different preference.
Yet if the IAT suggests a different candidate preference than the
one you believe yourself to have, it can be the basis of interesting
self-examination of why such divergence exists.
Proceed to either the
Democratic Candidates task or the Republican
IMPLICIT ASSOCIATION TEST: A
Talk with Mahzarin Banaji and Anthony Greenwald"]