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Caption1: Daniel Kahneman: xxxxx xxxxxxx xxxxxxx.

Caption 2: Richard Thaler: yyyyy yyyyyyy yyyyyyy.

Caption 3-4-5-6 etc.: Walter Mischel - Sendhil Mullainaithan - Eldar Shafir - Steven Pinker - Paul Dolan - Gary Klein - David Brooks - Pau Bloom - Michael Gazzaniga -  Nicholas Christakis - Nicholas Epley etc etc.