Rodrigo Martinez


RODRIGO MARTINEZ is Life Sciences Chief Strategist at IDEO in Boston, Massachusetts. Before joining IDEO he was a principal with The Boston Consulting Group in the health care practice. With Juan Enriquez, Rodrigo co-founded Harvard Business School's Life Sciences Project and coined the term 'bioeconomy' in a series of papers and articles starting in 1997.

Martinez has worked on projects in 11 countries on topics including innovation and evolution of technology, biopharma R&D, scientific and industrial partnerships, and economic growth and policy.